Consistency is key when it comes to branding, but how do you make sure your brand stays consistent across all your assets, including your website, print materials, social media and more? A brand style guide is a sort of rulebook that lays out every details that plays a role in how your brand looks and...Read More

Replacing the business of a customer you lost will cost you up to seven times more than you would pay to retain it. Keeping your customers coming back for more is vital to growing your business, and customers who can engage with your business through multiple channels show greater loyalty than single-channel customers. Over 90...Read More

Spring cleaning isn’t just for your house! This season, extend the tradition to your business’s social media as well to clear away junk and remove cobwebs from your social channels. Follow these tips to start the new season off right for your business online. Conduct an Audit Take a look at your current social media...Read More

Whether your goals are to build your brand, increase your market reach or convert visitors into customers, your website should be serving your business at the level you need. If it isn’t delivering, it is time to consider a website redesign. While the structure and overall design may be fine, your site may need a...Read More

Since the coronavirus crisis struck the United States this spring, businesses have increasingly been relying on their digital strategies to survive. That’s not a trend we expect to see reversed, and for many businesses, their online efforts could be the deciding factor in whether they succeed in these challenging times.  The barriers on conducting face-to-face...Read More

Most business owners today are aware of the rise of social media, but few really understand just how powerful it is as a marketing tool. When it comes to building brand loyalty, connecting with your customers and expanding your market reach, nothing compares to social media. Just take a look at these statistics to see...Read More

LinkedIn is the 15th most-visited website today, and 100 million people visit it every month. If LinkedIn isn’t part of your business’s current social media strategy, you’re missing out!  To stand out among the millions of pages on LinkedIn, you have to think strategically. The way you present yourself on the site can have a...Read More

Marketers in every industry are embracing mobile platforms, and you should be too. Here are three reasons why mobile responsive web design should be a part of your B2B online marketing strategy: Mobile is Growing In 2012, mobile was named marketing and advertising’s fastest-growing media sector, and the trend is still continuing now. Since 2006,...Read More

Companies grow, change, expand, shift and become more well-defined over time. Is your logo keeping up? Your logo should reflect the direction and focus of your business, and when done right, the graphic will convey the very essence of your brand. Here are just some of the reasons you may need to invest in a...Read More

The web is filled with lists of best practices for web design and online marketing, but knowing which mistakes to avoid is just as important. Read on to learn the top five mistakes that could bring down your entire internet marketing campaign. 1. Annoying your customers Email marketing can have incredible value, but too many...Read More