In our last blog post, we talked about the key points to consider before starting a business blog. Now that you’ve thought about why you are blogging and who you are blogging for, it is time to create an editorial calendar that will help you reach your goals and audience. You likely have lots to...Read More

When it comes to online marketing, blogging is no longer optional. If you want your business to grow and succeed, creating and maintaining a blog on your website that is filled with informative content, relevant news and valuable insights is one of the keys to getting new customers and keeping the loyalty of your existing...Read More

In the past, video marketing was a “nice to have” element of a marketing campaign. Today, it has become a “must have.” 100 million Internet users hit “play” on online videos each day, 90 percent of online shoppers say that watching videos helps them make buying decisions, and web users are a whopping 64 percent...Read More

How do customers describe their relationships with your business? Are their interactions with you purely transactional because they have to use your business to get something they need? Or do you have more personal relationships with your customers and leads? While transactional relationships get the job done in the most basic sense, building more personal...Read More

When it comes to online marketing, nothing is more important than search engine optimization (SEO). This is the strategy that makes your website appear on the first page of Google search results — and makes potential customers find you before they find the competition. Check out these stats to gain a better understanding of why...Read More

Blogs burst into the online marketing scene about ten years ago, and their popularity has continued to grow thanks to easy-to-use platforms like WordPress, Typepad and Blogger. While these platforms make it easy to start a blog, keeping one going takes work, and successfully blogging for businesses and growing readership takes even more work. An...Read More

Every business owner knows that marketing is essential to success, but making a few mistakes in your marketing strategy can cost you big bucks – and customers. Many of the most common mistakes we see are easily avoidable, so if any of the points on this list sound a bit too familiar to you, make...Read More

Whether you are new to Facebook or have been around the social media site almost as long as Mark Zuckerberg, follow these tips to stay on top of your game and ahead of the competition. 1. Fill Out Your Profile Completely: Put as much information as possible in your profile. It’s the first place potential...Read More

When it comes to social media, the competition is steep. Users are competing with millions (sometimes billions!) of other users for the interest and attention of a virtual audience, and they won’t succeed unless they have something relevant, captivating and valuable to share. Just maintaining a profile on Facebook, YouTube or Twitter is not enough....Read More

Thanksgiving is right around the corner, making this the perfect time of year to show your customers you appreciate them. While “thanks!” may sound fine, remember that actions speak louder than words, and showing your gratitude in a real, concrete, personalized way goes a long way with customers. Try some of these suggestions to show...Read More