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Your website serves many purposes. It’s a calling card for your business, a place to show off your products and services and more. But one of the most important roles your website should play is facilitating engagement with your audience.  Making engagement a primary focus in your online strategy is the difference between marketing and...
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No matter your industry, thriving in today’s economy and cultural environment means embracing digital channels and emerging technologies. Digital transformation is absolutely essential for the survival of any brand. Here are five key reasons it is time to invest in digital marketing for your business. Consumers Demand It While print media is still relevant, it...
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Vision Fillers helps healthcare and wellness businesses and organizations engage patients and lower costs. Our Internet marketing campaigns engage patients and boost satisfaction, increase patient retention rates, enhance brand awareness, monitor your reputation online and establish you as a community health leader by promoting patient-centric content. Did you know that 44% of patients who research...
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In today’s world of multi-channel marketing, having a Facebook presence for your business is essential. Your customers log onto the site everyday, and they are seeing ads for other stores and brands each time they do. Getting in on the action can feel overwhelming at first if you are new to the social media scene,...
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Blogging for small businesses
If thinking about blogging for your small business feels overwhelming, you aren’t alone. We understand that the prospect of starting and maintaining a blog can be intimidating, but your blog can also be an effective marketing tool to make your business shine online. Blogging allows you to connect more personally with your current customers and...
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Video marketing
Video marketing, when done right, turns viewers from passive observers into active participants. The best online videos inspire viewers to want to learn more about your products and services, encourage them to take offline actions or stir them to make a purchase, and video marketing pays off most when you combine the right message, approach...
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With a fresh new year before us, now is the time to start thinking about revamping your marketing plan and creating smarter strategies to boost your business in 2022. Let’s dive into some of the best ways to improve your online marketing this year. Revamping Your Website When was the last time your website got...
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Businesses today have more opportunities to market themselves than ever before, which can make choosing a marketing strategy difficult when you are a small business with limited resources and a smaller budget. Even “free” avenues like blogging and social media take valuable time and effort, and the costs of digital advertising can add up quickly....
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In the last decade, social media has gone from “nice to have” to “absolutely necessary” for businesses. It’s become an important way to gain insights, grow your brand and reach customers. If you aren’t enlisting our social media marketing services, you’re missing out an an inexpensive, fast and effective way to connect with nearly half...
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Many of our heavy equipment clients know that search engine optimization (SEO) is important for their businesses, but they aren’t exactly sure what that means. Communicating our strategies and goals is important to us, and making expectations clear from the get-go is essential to growing a successful working relationship with our clients. Keep reading to learn...
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