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Blogging for small businesses
If thinking about blogging for your small business feels overwhelming, you aren’t alone. We understand that the prospect of starting and maintaining a blog can be intimidating, but your blog can also be an effective marketing tool to make your business shine online. Blogging allows you to connect more personally with your current customers and...
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Video marketing
Video marketing, when done right, turns viewers from passive observers into active participants. The best online videos inspire viewers to want to learn more about your products and services, encourage them to take offline actions or stir them to make a purchase, and video marketing pays off most when you combine the right message, approach...
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With a fresh new year before us, now is the time to start thinking about revamping your marketing plan and creating smarter strategies to boost your business in 2022. Let’s dive into some of the best ways to improve your online marketing this year. Revamping Your Website When was the last time your website got...
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Businesses today have more opportunities to market themselves than ever before, which can make choosing a marketing strategy difficult when you are a small business with limited resources and a smaller budget. Even “free” avenues like blogging and social media take valuable time and effort, and the costs of digital advertising can add up quickly....
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In the last decade, social media has gone from “nice to have” to “absolutely necessary” for businesses. It’s become an important way to gain insights, grow your brand and reach customers. If you aren’t enlisting our social media marketing services, you’re missing out an an inexpensive, fast and effective way to connect with nearly half...
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Many of our heavy equipment clients know that search engine optimization (SEO) is important for their businesses, but they aren’t exactly sure what that means. Communicating our strategies and goals is important to us, and making expectations clear from the get-go is essential to growing a successful working relationship with our clients. Keep reading to learn...
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“What exactly is SEO, and why does it matter?” That’s one of the most common questions business owners have but don’t ask because they feel intimidated or think they should already know because SEO has become such a pervasive buzzword in marketing. We’re here today to answer that big question and all the things you’ve...
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Each month, over 6 billion hours of video are viewed on YouTube, and the site reaches more adults between the ages of 18 to 24 in the United States than any cable network, according to Nielsen. YouTube is now a key component of any effective Internet Marketing strategy, and there are many ways to promote...
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Consistency is key when it comes to branding, but how do you make sure your brand stays consistent across all your assets, including your website, print materials, social media and more? A brand style guide is a sort of rulebook that lays out every details that plays a role in how your brand looks and...
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Replacing the business of a customer you lost will cost you up to seven times more than you would pay to retain it. Keeping your customers coming back for more is vital to growing your business, and customers who can engage with your business through multiple channels show greater loyalty than single-channel customers. Over 90...
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