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In our last blog post, we talked about the key points to consider before starting a business blog. Now that you’ve thought about why you are blogging and who you are blogging for, it is time to create an editorial calendar that will help you reach your goals and audience. You likely have lots to...
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Many of our heavy equipment clients know that search engine optimization (SEO) is important for their businesses, but they aren’t exactly sure what that means. Communicating our strategies and goals is important to us, and making expectations clear from the get-go is essential to growing a successful working relationship with our clients. Keep reading to learn...
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When it comes to online marketing, blogging is no longer optional. If you want your business to grow and succeed, creating and maintaining a blog on your website that is filled with informative content, relevant news and valuable insights is one of the keys to getting new customers and keeping the loyalty of your existing...
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Each month, over 6 billion hours of video are viewed on YouTube, and the site reaches more adults between the ages of 18 to 24 in the United States than any cable network, according to Nielsen. YouTube is now a key component of any effective Internet Marketing strategy, and there are many ways to promote...
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In the past, video marketing was a “nice to have” element of a marketing campaign. Today, it has become a “must have.” 100 million Internet users hit “play” on online videos each day, 90 percent of online shoppers say that watching videos helps them make buying decisions, and web users are a whopping 64 percent...
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How do customers describe their relationships with your business? Are their interactions with you purely transactional because they have to use your business to get something they need? Or do you have more personal relationships with your customers and leads? While transactional relationships get the job done in the most basic sense, building more personal...
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Businesses today have more opportunities to market themselves than ever before, which can make choosing a marketing strategy difficult when you are a small business with limited resources and a smaller budget. Even “free” avenues like blogging and social media take valuable time and effort, and the costs of digital advertising can add up quickly....
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When it comes to online marketing, nothing is more important than search engine optimization (SEO). This is the strategy that makes your website appear on the first page of Google search results — and makes potential customers find you before they find the competition. Check out these stats to gain a better understanding of why...
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Blogs burst into the online marketing scene about ten years ago, and their popularity has continued to grow thanks to easy-to-use platforms like WordPress, Typepad and Blogger. While these platforms make it easy to start a blog, keeping one going takes work, and successfully blogging for businesses and growing readership takes even more work. An...
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Every business owner knows that marketing is essential to success, but making a few mistakes in your marketing strategy can cost you big bucks – and customers. Many of the most common mistakes we see are easily avoidable, so if any of the points on this list sound a bit too familiar to you, make...
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