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Social Media
With a fresh new year before us, now is the time to start thinking about revamping your marketing plan and creating smarter strategies to boost your business in 2022. Let’s dive into some of the best ways to improve your online marketing this year. Revamping Your Website When was the last time your website got...
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Businesses today have more opportunities to market themselves than ever before, which can make choosing a marketing strategy difficult when you are a small business with limited resources and a smaller budget. Even “free” avenues like blogging and social media take valuable time and effort, and the costs of digital advertising can add up quickly....
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In the last decade, social media has gone from “nice to have” to “absolutely necessary” for businesses. It’s become an important way to gain insights, grow your brand and reach customers. If you aren’t enlisting our social media marketing services, you’re missing out an an inexpensive, fast and effective way to connect with nearly half...
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Spring cleaning isn’t just for your house! This season, extend the tradition to your business’s social media as well to clear away junk and remove cobwebs from your social channels. Follow these tips to start the new season off right for your business online. Conduct an Audit Take a look at your current social media...
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Since the coronavirus crisis struck the United States this spring, businesses have increasingly been relying on their digital strategies to survive. That’s not a trend we expect to see reversed, and for many businesses, their online efforts could be the deciding factor in whether they succeed in these challenging times.  The barriers on conducting face-to-face...
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Most business owners today are aware of the rise of social media, but few really understand just how powerful it is as a marketing tool. When it comes to building brand loyalty, connecting with your customers and expanding your market reach, nothing compares to social media. Just take a look at these statistics to see...
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LinkedIn is the 15th most-visited website today, and 100 million people visit it every month. If LinkedIn isn’t part of your business’s current social media strategy, you’re missing out!  To stand out among the millions of pages on LinkedIn, you have to think strategically. The way you present yourself on the site can have a...
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How do customers describe their relationships with your business? Are their interactions with you purely transactional because they have to use your business to get something they need? Or do you have more personal relationships with your customers and leads? While transactional relationships get the job done in the most basic sense, building more personal...
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How do customers describe their relationships with your business? Are their interactions with you purely transactional because they have to use your business to get something they need? Or do you have more personal relationships with your customers and leads? While transactional relationships get the job done in the most basic sense, building more personal...
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In today’s world of multi-channel marketing, having a Facebook presence for your business is essential. Your customers log onto the site everyday, and they are seeing ads for other stores and brands each time they do. Getting in on the action can feel overwhelming at first if you are new to the social media scene,...
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