Category

Social Media
Spring cleaning isn’t just for your house! This season, extend the tradition to your business’s social media as well to clear away junk and remove cobwebs from your social channels. Follow these tips to start the new season off right for your business online. Conduct an Audit Take a look at your current social media...
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Since the coronavirus crisis struck the United States this spring, businesses have increasingly been relying on their digital strategies to survive. That’s not a trend we expect to see reversed, and for many businesses, their online efforts could be the deciding factor in whether they succeed in these challenging times.  The barriers on conducting face-to-face...
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Most business owners today are aware of the rise of social media, but few really understand just how powerful it is as a marketing tool. When it comes to building brand loyalty, connecting with your customers and expanding your market reach, nothing compares to social media. Just take a look at these statistics to see...
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LinkedIn is the 15th most-visited website today, and 100 million people visit it every month. If LinkedIn isn’t part of your business’s current social media strategy, you’re missing out!  To stand out among the millions of pages on LinkedIn, you have to think strategically. The way you present yourself on the site can have a...
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How do customers describe their relationships with your business? Are their interactions with you purely transactional because they have to use your business to get something they need? Or do you have more personal relationships with your customers and leads? While transactional relationships get the job done in the most basic sense, building more personal...
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Businesses today have more opportunities to market themselves than ever before, which can make choosing a marketing strategy difficult when you are a small business with limited resources and a smaller budget. Even “free” avenues like blogging and social media take valuable time and effort, and the costs of digital advertising can add up quickly....
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How do customers describe their relationships with your business? Are their interactions with you purely transactional because they have to use your business to get something they need? Or do you have more personal relationships with your customers and leads? While transactional relationships get the job done in the most basic sense, building more personal...
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In today’s world of multi-channel marketing, having a Facebook presence for your business is essential. Your customers log onto the site everyday, and they are seeing ads for other stores and brands each time they do. Getting in on the action can feel overwhelming at first if you are new to the social media scene,...
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Whether you are new to Facebook or have been around the social media site almost as long as Mark Zuckerberg, follow these tips to stay on top of your game and ahead of the competition. 1. Fill Out Your Profile Completely: Put as much information as possible in your profile. It’s the first place potential...
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When it comes to social media, the competition is steep. Users are competing with millions (sometimes billions!) of other users for the interest and attention of a virtual audience, and they won’t succeed unless they have something relevant, captivating and valuable to share. Just maintaining a profile on Facebook, YouTube or Twitter is not enough....
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