Millions of Google searches occur every minute of every day. Some are made by people looking for services and products just like yours. That’s why boosting your online presence is so important — it helps you put your best foot forward every minute of the day.
If your online presence can use a boost in 2023, consider these options:
Optimizing Your Website
Responsive websites look and function flawlessly on any device, including desktop computers, laptops, smartphones and tablets. More than half of all web traffic comes from smartphones, so having a responsive website helps you reach as much of your market as possible. Optimizing your website is the key to creating a positive impression no matter how people are accessing your site.
Mobile responsive website design not only expands your customer base, it also saves you time and money. Instead of maintaining two versions of your site – one “mobile” and one “desktop” – mobile responsive website design ensures that the navigation elements, screen layouts, text, images, audio and visual players and other features of your site re-adjust to an array of devices.
Engaging in Social Media
If you feel like your social media is really just shouting into the void, consider taking a more active approach in 2023. Social media is a powerful way to connect with customers when done right. This requires buy-in from you, but it is worth every minute. Using your social media to show off your products and services, introduce your team, highlight deals and invite customers to upcoming events increases engagement and can produce offline benefits.
Our social media services can generate new business and leads, help you better understand your target market, boost search engine rankings, develop a loyal customer base, increase sales and exposure and even reduce other marketing expenses.
Investing in Digital Advertising
Our custom digital advertising campaigns combine testing, research, strategy and continual optimization to produce powerful results. Investing in digital advertising can expand your business into new markets, take your marketing budget further and create new opportunities for revenue. Learn more about our strategic campaigns here.
The start of the new year is the perfect time to reassess your digital marketing strategy. Let’s talk about how we can help your business grow and thrive online in 2023! Contact us today to schedule your free consultation.