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Blog
Replacing the business of a customer you lost will cost you up to seven times more than you would pay to retain it. Keeping your customers coming back for more is vital to growing your business, and customers who can engage with your business through multiple channels show greater loyalty than single-channel customers. Over 90...
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When you type your business’s main keywords in Google, where does your website rank? Is it one of the top three results, or is it buried somewhere on the fourth page of results? The difference between these two scenarios is search engine optimization, or SEO. It’s a term you need to know if you want...
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42 percent of search engine users click the top result. Only 8 percent of users click the second result. The importance of being tops on Google is pretty clear, right? The data gets even more interesting: researchers from Cornell and Stanford University switched the order of the two top search results, and users still clicked...
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Whether your goals are to build your brand, increase your market reach or convert visitors into customers, your website should be serving your business at the level you need. If it isn’t delivering, it is time to consider a website redesign. While the structure and overall design may be fine, your site may need a...
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In our last blog post, we talked about the key points to consider before starting a business blog. Now that you’ve thought about why you are blogging and who you are blogging for, it is time to create an editorial calendar that will help you reach your goals and audience. You likely have lots to...
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Many of our heavy equipment clients know that search engine optimization (SEO) is important for their businesses, but they aren’t exactly sure what that means. Communicating our strategies and goals is important to us, and making expectations clear from the get-go is essential to growing a successful working relationship with our clients. Keep reading to learn...
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When it comes to online marketing, blogging is no longer optional. If you want your business to grow and succeed, creating and maintaining a blog on your website that is filled with informative content, relevant news and valuable insights is one of the keys to getting new customers and keeping the loyalty of your existing...
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Each month, over 6 billion hours of video are viewed on YouTube, and the site reaches more adults between the ages of 18 to 24 in the United States than any cable network, according to Nielsen. YouTube is now a key component of any effective Internet Marketing strategy, and there are many ways to promote...
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In the past, video marketing was a “nice to have” element of a marketing campaign. Today, it has become a “must have.” 100 million Internet users hit “play” on online videos each day, 90 percent of online shoppers say that watching videos helps them make buying decisions, and web users are a whopping 64 percent...
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How do customers describe their relationships with your business? Are their interactions with you purely transactional because they have to use your business to get something they need? Or do you have more personal relationships with your customers and leads? While transactional relationships get the job done in the most basic sense, building more personal...
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