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Many of our heavy equipment clients know that search engine optimization (SEO) is important for their businesses, but they aren’t exactly sure what that means. Communicating our strategies and goals is important to us, and making expectations clear from the get-go is essential to growing a successful working relationship with our clients. Keep reading to learn...
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“What exactly is SEO, and why does it matter?” That’s one of the most common questions business owners have but don’t ask because they feel intimidated or think they should already know because SEO has become such a pervasive buzzword in marketing. We’re here today to answer that big question and all the things you’ve...
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Each month, over 6 billion hours of video are viewed on YouTube, and the site reaches more adults between the ages of 18 to 24 in the United States than any cable network, according to Nielsen. YouTube is now a key component of any effective Internet Marketing strategy, and there are many ways to promote...
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Consistency is key when it comes to branding, but how do you make sure your brand stays consistent across all your assets, including your website, print materials, social media and more? A brand style guide is a sort of rulebook that lays out every details that plays a role in how your brand looks and...
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Replacing the business of a customer you lost will cost you up to seven times more than you would pay to retain it. Keeping your customers coming back for more is vital to growing your business, and customers who can engage with your business through multiple channels show greater loyalty than single-channel customers. Over 90...
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Spring cleaning isn’t just for your house! This season, extend the tradition to your business’s social media as well to clear away junk and remove cobwebs from your social channels. Follow these tips to start the new season off right for your business online. Conduct an Audit Take a look at your current social media...
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Whether your goals are to build your brand, increase your market reach or convert visitors into customers, your website should be serving your business at the level you need. If it isn’t delivering, it is time to consider a website redesign. While the structure and overall design may be fine, your site may need a...
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Since the coronavirus crisis struck the United States this spring, businesses have increasingly been relying on their digital strategies to survive. That’s not a trend we expect to see reversed, and for many businesses, their online efforts could be the deciding factor in whether they succeed in these challenging times.  The barriers on conducting face-to-face...
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Most business owners today are aware of the rise of social media, but few really understand just how powerful it is as a marketing tool. When it comes to building brand loyalty, connecting with your customers and expanding your market reach, nothing compares to social media. Just take a look at these statistics to see...
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LinkedIn is the 15th most-visited website today, and 100 million people visit it every month. If LinkedIn isn’t part of your business’s current social media strategy, you’re missing out!  To stand out among the millions of pages on LinkedIn, you have to think strategically. The way you present yourself on the site can have a...
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