Category

Mobile Marketing
Businesses today have more opportunities to market themselves than ever before, which can make choosing a marketing strategy difficult when you are a small business with limited resources and a smaller budget. Even “free” avenues like blogging and social media take valuable time and effort, and the costs of digital advertising can add up quickly....
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Replacing the business of a customer you lost will cost you up to seven times more than you would pay to retain it. Keeping your customers coming back for more is vital to growing your business, and customers who can engage with your business through multiple channels show greater loyalty than single-channel customers. Over 90...
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Whether your goals are to build your brand, increase your market reach or convert visitors into customers, your website should be serving your business at the level you need. If it isn’t delivering, it is time to consider a website redesign. While the structure and overall design may be fine, your site may need a...
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Since the coronavirus crisis struck the United States this spring, businesses have increasingly been relying on their digital strategies to survive. That’s not a trend we expect to see reversed, and for many businesses, their online efforts could be the deciding factor in whether they succeed in these challenging times.  The barriers on conducting face-to-face...
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Marketers in every industry are embracing mobile platforms, and you should be too. Here are three reasons why mobile responsive web design should be a part of your B2B online marketing strategy: Mobile is Growing In 2012, mobile was named marketing and advertising’s fastest-growing media sector, and the trend is still continuing now. Since 2006,...
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Replacing the business of a customer you lost will cost you up to seven times more than you would pay to retain it. Keeping your customers coming back for more is vital to growing your business, and customers who can engage with your business through multiple channels show greater loyalty than single-channel customers. Over 90...
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How do customers describe their relationships with your business? Are their interactions with you purely transactional because they have to use your business to get something they need? Or do you have more personal relationships with your customers and leads? While transactional relationships get the job done in the most basic sense, building more personal...
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Marketers in every industry are embracing mobile platforms, and you should be too. Here are three reasons why mobile responsive web design should be a part of your B2B online marketing strategy for 2017: Mobile is Growing In 2012, mobile was named marketing and advertising’s fastest-growing media sector, and the trend is still continuing now....
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