Category

Blogging
Blogging for small businesses
If thinking about blogging for your small business feels overwhelming, you aren’t alone. We understand that the prospect of starting and maintaining a blog can be intimidating, but your blog can also be an effective marketing tool to make your business shine online. Blogging allows you to connect more personally with your current customers and...
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How do customers describe their relationships with your business? Are their interactions with you purely transactional because they have to use your business to get something they need? Or do you have more personal relationships with your customers and leads? While transactional relationships get the job done in the most basic sense, building more personal...
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In our last blog post, we talked about the key points to consider before starting a business blog. Now that you’ve thought about why you are blogging and who you are blogging for, it is time to create an editorial calendar that will help you reach your goals and audience. You likely have lots to...
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When it comes to online marketing, blogging is no longer optional. If you want your business to grow and succeed, creating and maintaining a blog on your website that is filled with informative content, relevant news and valuable insights is one of the keys to getting new customers and keeping the loyalty of your existing...
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Blogs burst into the online marketing scene about ten years ago, and their popularity has continued to grow thanks to easy-to-use platforms like WordPress, Typepad and Blogger. While these platforms make it easy to start a blog, keeping one going takes work, and successfully blogging for businesses and growing readership takes even more work. An...
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