If thinking about blogging for your small business feels overwhelming, you aren’t alone. We understand that the prospect of starting and maintaining a blog can be intimidating, but your blog can also be an effective marketing tool to make your business shine online.
Blogging allows you to connect more personally with your current customers and build interest with potential customers. So how do you get started?
Understand How Blogging Can Benefit Your Small Business
Blogging is a tool, just like any other digital marketing strategy. It’s a great way to stay relevant and keep your target audience up-to-date on company news, fresh products, upcoming promotions and more. Your blog can also position you as an industry leader when you share insights on trending topics.
We love developing blog posts that really let your company’s personality shine. Let’s tell a story about your engagement in the community or highlight employees who deserve the spotlight.
Finally, blogging can play an essential part in your overall search engine optimization strategy. Our fully-optimized blog posts can generate more traffic to your site and help your business appear higher in search engine rankings.
Content is Still King
The old adage “content is king” applies to nearly every aspect of digital marketing for small businesses, including blog posts.
Your content should be relevant to your target audience, but variety is important. Try mixing it up between commenting on trending industry news, writing about company events, sharing promotions or answering the most frequently-asked questions you field from customers.
Consistency is Important
Consistency is vital when it comes to blogging. Maintaining a regular schedule drives more traffic to your website and keeps your readers coming back for more.
Blogging Best Practices
Our content development team here at Vision Fillers have created a framework for successful blog posts:
- We start by combining keyword research and industry insight to generate topic lists. By focusing on both keyword strategy and industry news, we are able to generate blog post ideas that appeal to both search engines and your target audience.
- We build on our SEO strategy by including internal hyperlinks in blog posts that drive traffic to relevant pages on your own website. We also include effective “calls to action” that encourage readers to take the next step. Sometimes that means scheduling a free product demo or exploring your online catalog. Other times it may mean filling out a form to be contacted by your team.
- Finally, we keep our blogs visually interesting by including custom-sourced images or graphic designs. This breaks up the text for the reader and can also boost your SEO even further.
Interested in adding this tool to your digital marketing strategy? Contact Vision Fillers today to learn more about how we can use blogging as a tool to connect with your audience and engage customers for your small business.