No matter your industry, thriving in today’s economy and cultural environment means embracing digital channels and emerging technologies. Digital transformation is absolutely essential for the survival of any brand. Here are five key reasons it is time to invest in digital marketing for your business.
Consumers Demand It
While print media is still relevant, it is no longer the force it once was. Nearly 92% of internet users watch videos online every single day, and the hunger for visual content is only growing. If you want to connect with your target audience, you have to be on digital channels to communicate and engage.
Mobile is King
What’s one of the very first things you do in the morning? If you are like most people in the United States, you check your phone. 80% of Americans grab their phones first thing within just ten minutes of opening their eyes. For better or for worse, we are addicted to our phones, and your content must be optimized for mobile to create a seamless customer journey on any device.
The Pandemic Changed Everything
The COVID-19 pandemic certainly accelerated digital transformations for many businesses, and it truly has changed the way we connect and engage with customers. Offering digital services and products is a must in this changing marketplace, and it is required for continued survival.
Digital Increases Revenues
There’s a clear relationship between financial performance and digital transformations. Companies who have embraced digital report nearly twice the revenue growth rates of those who are just beginning to get online.
Your Market is Getting Younger
More than half the global population is under 30 years old. This demographic grew up with digital content, and they demand it more than any other generation before. If you want to attract these customers, you have to match their interest in digital with quality content.
Vision Fillers is here to guide any business through the digital transformation. No matter your industry, we can help you embrace the newest and most effective technologies and put them to use for your business. Find out how by contacting us today.