When you type your business’s main keywords in Google, where does your website rank? Is it one of the top three results, or is it buried somewhere on the fourth page of results? The difference between these two scenarios is search engine optimization, or SEO. It’s a term you need to know if you want your online presence to grow, and here we are answering the most common questions we receive about it:
What’s a search engine?
When you go online and type a word or phrase into a search bar on your Internet browser, you are using a search engine, like Google, Bing or Yahoo. These databases rank websites based on keywords, phrases or words that people are likely to use when they are interested in a particular topic. Other factors also come into play, and each search engine has a slightly different algorithm for determining rankings.
Is ranking highly on search engines important?
YES! It is very rare that people look past the first page of search engine results. If your website is not listed in the first page of results, you can pretty much consider it buried in the Internet. The top-ranking website on a Google search gets almost 35 percent of the traffic. That number dwindles to 18 percent for second place and only goes down from there.
Is there a simple way to get top placement?
Unfortunately, there is no magic button to press to instantly boost your website to top placement, and stuffing your website with keywords won’t do the trick either. SEO is a science and an art, and it requires the most up-to-date knowledge of search engine algorithms, website structures and SEO tactics.
So what do I do to get top rankings?
We may admittedly be a little biased, but the best way to get top search engine rankings is to entrust the task to a team of experienced professionals. We’ve spent years perfecting our approach to SEO here at Vision Fillers, but we are also constantly evolving it to fit with the latest best practices. By using tried-and-true methods plus the most innovative techniques, we boost your search engine rankings, deliver more traffic to your site and give you an edge over the competition. To learn more about making your website “search engine friendly,” contact us today!