Many of our heavy equipment clients know that search engine optimization (SEO) is important for their businesses, but they aren’t exactly sure what that means. Communicating our strategies and goals is important to us, and making expectations clear from the get-go is essential to growing a successful working relationship with our clients. Keep reading to learn more about what we expect when it comes to local SEO and how it can work for your heavy equipment business.
SEO is constantly changing, and the strategies that worked for us last year may not be the best for this year. We take a proactive approach to every campaign, looking three moves ahead to stay on top of Google updates and changes to search engine algorithms. We ask that our clients remain flexible as well in order to account for the constant changes occurring in the world of SEO.
Generic vs. Specific
We use long-tail search phrases instead of generic keywords to get the best results for our clients. We understand what search engine users are looking for, and we talk to our clients about putting themselves in users shoes as well. We work with you to understand the blog topics and search terms your customers are using most, and we use this process to find the best long-tail searches that will amp up your business’s SEO.
A Long-Term Investment
It is vital to understand that SEO is not a one-time thing; rather, it is a long-term, ongoing investment in your business. We need to constantly cultivate your SEO to build a successful marketing campaign, and we will always communicate what’s up next for your business so you know what to expect month to month.