“What exactly is SEO, and why does it matter?”
That’s one of the most common questions business owners have but don’t ask because they feel intimidated or think they should already know because SEO has become such a pervasive buzzword in marketing. We’re here today to answer that big question and all the things you’ve always wondered about this internet marketing technique but were too afraid to ask.
How does SEO actually work?
First, you should know that SEO stands for search engine optimization. Search engines, like Google, look at three major factors when trying to rank all the websites on the Internet: authority, relevancy and crawlability. Crawlability is bit technical, so we won’t get into that today, but authority and relevancy are important factors for getting your website ranked highly on search engine results.
Authority basically is a measure of how reputable your site seems. Relevancy helps search engines gauge what your website is about so the right visitors are finding it when they enter a search term.
To be found online, your website content has to be both reputable and relevant.
How does Vision Fillers improve authority and relevancy?
The single best way to boost authority is to get other industry websites to link back to your site. We do this by creating compelling, quality content that others will want to share with their readers. This same content increases relevancy, and we structure it in ways that are easy for Google to read on your site.
Can’t I just do SEO myself?
Well, sure, like anything, you can probably do it yourself, but you’ll only see maximum results when you bring in the pros. You can explore our SEO services here and contact us today for a free consultation!