Businesses today have more opportunities to market themselves than ever before, which can make choosing a marketing strategy difficult when you are a small business with limited resources and a smaller budget. Even “free” avenues like blogging and social media take valuable time and effort, and the costs of digital advertising can add up quickly. With so many options, how can you tell which are best for small businesses?
The following online marketing strategies deliver the most bang for their buck for small businesses. If you have big plans but a small budget, these top picks are the way to go:
Blogging
One of the most effective marketing strategies for small businesses, blogging gives your clients and prospects information that they can promote socially and that establishes your business as an expert in your field. It’s also a great way to boost your search engine rankings, and the more fresh content you add, the better your site will fare on Google, Bing and Yahoo. If you add a compelling call to action to each blog you post, you’ll also generate sales leads.
Social Media Marketing
If you aren’t participating in social media, you are missing out on incredible opportunities to generate leads, build a buzz around your business, create a positive brand image and connect with your customers. If the vast and ever-changing world of social media seems overwhelming, just start with one popular network, like Facebook or Twitter, then build a presence there before branching out to Pinterest, LinkedIn or Google Plus.
Video Marketing
Video marketing is one of the most cost-effective ways to increase your exposure, gain better search engine rankings, foster customer engagement and generate leads. Video keeps working after your business closes for the day, and your clips can reach potential customers 24 hours a day without any added effort on your part.
These cost-effective techniques show that an online marketing strategy does not have to break your budget. To learn more about ways you can stretch your online marketing dollars while still getting results, contact the Vision Fillers team today at 877-546-9603.