As the weather warms up and the flowers start to bloom, many people turn their attention to spring cleaning. But while you might be focused on cleaning out your closet or decluttering your living space, it’s important not to neglect your digital marketing strategy. Spring is the perfect time to give your online presence a...Read More

Millions of Google searches occur every minute of every day. Some are made by people looking for services and products just like yours. That’s why boosting your online presence is so important — it helps you put your best foot forward every minute of the day. If your online presence can use a boost in...Read More

Your website serves many purposes. It’s a calling card for your business, a place to show off your products and services and more. But one of the most important roles your website should play is facilitating engagement with your audience.  Making engagement a primary focus in your online strategy is the difference between marketing and...Read More

With a fresh new year before us, now is the time to start thinking about revamping your marketing plan and creating smarter strategies to boost your business in 2022. Let’s dive into some of the best ways to improve your online marketing this year. Revamping Your Website When was the last time your website got...Read More

Consistency is key when it comes to branding, but how do you make sure your brand stays consistent across all your assets, including your website, print materials, social media and more? A brand style guide is a sort of rulebook that lays out every details that plays a role in how your brand looks and...Read More

Replacing the business of a customer you lost will cost you up to seven times more than you would pay to retain it. Keeping your customers coming back for more is vital to growing your business, and customers who can engage with your business through multiple channels show greater loyalty than single-channel customers. Over 90...Read More

Whether your goals are to build your brand, increase your market reach or convert visitors into customers, your website should be serving your business at the level you need. If it isn’t delivering, it is time to consider a website redesign. While the structure and overall design may be fine, your site may need a...Read More

The web is filled with lists of best practices for web design and online marketing, but knowing which mistakes to avoid is just as important. Read on to learn the top five mistakes that could bring down your entire internet marketing campaign. 1. Annoying your customers Email marketing can have incredible value, but too many...Read More

How do customers describe their relationships with your business? Are their interactions with you purely transactional because they have to use your business to get something they need? Or do you have more personal relationships with your customers and leads? While transactional relationships get the job done in the most basic sense, building more personal...Read More

Every business owner knows that marketing is essential to success, but making a few mistakes in your marketing strategy can cost you big bucks – and customers. Many of the most common mistakes we see are easily avoidable, so if any of the points on this list sound a bit too familiar to you, make...Read More