Marketers in every industry are embracing mobile platforms, and you should be too. Here are three reasons why mobile responsive web design should be a part of your B2B online marketing strategy: Mobile is Growing In 2012, mobile was named marketing and advertising’s fastest-growing media sector, and the trend is still continuing now. Since 2006,...Read More
Companies grow, change, expand, shift and become more well-defined over time. Is your logo keeping up? Your logo should reflect the direction and focus of your business, and when done right, the graphic will convey the very essence of your brand. Here are just some of the reasons you may need to invest in a...Read More
The web is filled with lists of best practices for web design and online marketing, but knowing which mistakes to avoid is just as important. Read on to learn the top five mistakes that could bring down your entire internet marketing campaign. 1. Annoying your customers Email marketing can have incredible value, but too many...Read More
When you type your business’s main keywords in Google, where does your website rank? Is it one of the top three results, or is it buried somewhere on the fourth page of results? The difference between these two scenarios is search engine optimization, or SEO. It’s a term you need to know if you want...Read More
How do customers describe their relationships with your business? Are their interactions with you purely transactional because they have to use your business to get something they need? Or do you have more personal relationships with your customers and leads? While transactional relationships get the job done in the most basic sense, building more personal...Read More
42 percent of search engine users click the top result. Only 8 percent of users click the second result. The importance of being tops on Google is pretty clear, right? The data gets even more interesting: researchers from Cornell and Stanford University switched the order of the two top search results, and users still clicked...Read More
In our last blog post, we talked about the key points to consider before starting a business blog. Now that you’ve thought about why you are blogging and who you are blogging for, it is time to create an editorial calendar that will help you reach your goals and audience. You likely have lots to...Read More
When it comes to online marketing, blogging is no longer optional. If you want your business to grow and succeed, creating and maintaining a blog on your website that is filled with informative content, relevant news and valuable insights is one of the keys to getting new customers and keeping the loyalty of your existing...Read More
In the past, video marketing was a “nice to have” element of a marketing campaign. Today, it has become a “must have.” 100 million Internet users hit “play” on online videos each day, 90 percent of online shoppers say that watching videos helps them make buying decisions, and web users are a whopping 64 percent...Read More
How do customers describe their relationships with your business? Are their interactions with you purely transactional because they have to use your business to get something they need? Or do you have more personal relationships with your customers and leads? While transactional relationships get the job done in the most basic sense, building more personal...Read More
