When it comes to online marketing, nothing is more important than search engine optimization (SEO). This is the strategy that makes your website appear on the first page of Google search results — and makes potential customers find you before they find the competition. Check out these stats to gain a better understanding of why...Read More

Blogs burst into the online marketing scene about ten years ago, and their popularity has continued to grow thanks to easy-to-use platforms like WordPress, Typepad and Blogger. While these platforms make it easy to start a blog, keeping one going takes work, and successfully blogging for businesses and growing readership takes even more work. An...Read More

Every business owner knows that marketing is essential to success, but making a few mistakes in your marketing strategy can cost you big bucks – and customers. Many of the most common mistakes we see are easily avoidable, so if any of the points on this list sound a bit too familiar to you, make...Read More

Whether you are new to Facebook or have been around the social media site almost as long as Mark Zuckerberg, follow these tips to stay on top of your game and ahead of the competition. 1. Fill Out Your Profile Completely: Put as much information as possible in your profile. It’s the first place potential...Read More

When it comes to social media, the competition is steep. Users are competing with millions (sometimes billions!) of other users for the interest and attention of a virtual audience, and they won’t succeed unless they have something relevant, captivating and valuable to share. Just maintaining a profile on Facebook, YouTube or Twitter is not enough....Read More

Thanksgiving is right around the corner, making this the perfect time of year to show your customers you appreciate them. While “thanks!” may sound fine, remember that actions speak louder than words, and showing your gratitude in a real, concrete, personalized way goes a long way with customers. Try some of these suggestions to show...Read More

Now one of the most cost-effective marketing methods thanks to the exponential growth of video-sharing sites, like YouTube, online video marketing plays a pivotal role in attracting, engaging and converting customers. If a picture says a thousand words, a video says a million. Once often put on the back burner as something “nice to have,”...Read More

Simply having a presence online is not the same as always being “there” for your customers. A FAQ section and standard contact form are helpful, but nearly everyone has them and they are unengaging and impersonal. The solution is to make video marketing your strongest online customer service weapon. When done right, video marketing can...Read More

Want to kickstart your summer marketing strategy? Looking for ways to freshen up your image online? Follow these tips to boost your business this summer! Spread the Word Don’t be afraid to be shameless when promoting your social media handles. Include your handles (@yourbusiness) on everything you do — if you’re presenting at a conference,...Read More

Marketers in every industry are embracing mobile platforms, and you should be too. Here are three reasons why mobile responsive web design should be a part of your B2B online marketing strategy for 2017: Mobile is Growing In 2012, mobile was named marketing and advertising’s fastest-growing media sector, and the trend is still continuing now....Read More