When done well, branding can create a good first impression for your business, increase customer loyalty and help you stand out from your competition. But what is branding, and just how can it help you make that coveted great first impression? Branding = Differentiation Branding is one thing that distinguishes your business from others. Your...Read More

Consistency is key when it comes to branding, but how do you make sure your brand stays consistent across all your assets, including your website, print materials, social media and more? A brand style guide is a sort of rulebook that lays out every details that plays a role in how your brand looks and...Read More

Since the coronavirus crisis struck the United States this spring, businesses have increasingly been relying on their digital strategies to survive. That’s not a trend we expect to see reversed, and for many businesses, their online efforts could be the deciding factor in whether they succeed in these challenging times.  The barriers on conducting face-to-face...Read More

Companies grow, change, expand, shift and become more well-defined over time. Is your logo keeping up? Your logo should reflect the direction and focus of your business, and when done right, the graphic will convey the very essence of your brand. Here are just some of the reasons you may need to invest in a...Read More