Now one of the most cost-effective marketing methods thanks to the exponential growth of video-sharing sites, like YouTube, online video marketing plays a pivotal role in attracting, engaging and converting customers.
If a picture says a thousand words, a video says a million. Once often put on the back burner as something “nice to have,” videos are quickly becoming a key component of any successful marketing campaign. Now one of the most cost-effective marketing methods thanks to the exponential growth of video-sharing sites, like YouTube, online video marketing plays a pivotal role in attracting, engaging and converting customers.
The accessible, easily-digestible format is versatile. Use it to highlight the benefit of a new product line, showcase your company, feature customer testimonials or promote your next big event. Engage your customers with powerful images, expert-edited sequences and fully-optimized videos showing off what makes your company, products or services unique.
An important part of SEO, videos are now recognized by Google as part of its “relevance” metric. Videos are now more important than text, making them the best way to drive traffic to your site, generate an online presence and enable your brand to reach new audiences.
In the B2B market, videos play a vital role in attracting your target audience. Promotional videos that highlight the best features of a new product are priceless to retailers because they help them convert the sale, and creating a high-quality video helps them sell your products through to their customers.
Online video marketing boasts double the conversion rate of other media, builds brand awareness, makes it easier for potential customers to find you and makes your brand more engaging and relevant. The question used to be “can I afford video marketing?” but you should be asking yourself “can I afford to not use video marketing?” If you want to build your brand and generate a powerful online presence, the answer is “no,” and online videos should be the star of your marketing campaign.
