Only 8 percent of users click the second result.
The importance of being tops on Google is pretty clear, right? The data gets even more interesting: researchers from Cornell and Stanford University switched the order of the two top search results, and users still clicked on the first entry the majority of the time.
What does this mean for your Internet Marketing strategy?
The study proves the importance of being tops on Google and other search engine results. If your site does not land on the first result page, chances are that potential customers will never see it.
Researchers at the Georgia Institute of Technology determined that 75% of search engine users never look further than the first page of results. Getting on the first results page is absolutely vital to attracting leads and building your business, but how do you do it?
We take a comprehensive approach to Internet Marketing, and everything we do is designed to land your site on the first page of search engine results:
- We create content-rich websites and optimize them for many different keyword combinations.
- We choose carefully targeted keywords that attract web users who are interested in your business, and we use a number of tactics to build links back to your site.
- We create viral videos, optimize press releases, submit your site to directories, use the power of social media, optimize your local maps and distribute content.
- We improve all factors related to search engine optimization, including content mark up, meta tags, synonyms, url structure and more.
In short, we do everything we can to make sure your website is as search-engine friendly as possible to boost its rankings and get it to that top spot. To learn more about our SEO Services, contact us today at 1.866.301.4803.