Every business owner knows that marketing is essential to success, but making a few mistakes in your marketing strategy can cost you big bucks – and customers. Many of the most common mistakes we see are easily avoidable, so if any of the points on this list sound a bit too familiar to you, make a change today to make your marketing strategy more successful tomorrow.
Shying Away from Self-Promotion
Your mom probably taught you not to toot your own horn, but this is one case where that rule does not apply. No one will know how great your company/products/services are unless you tell them. If you avoid marketing because you are not comfortable promoting yourself, get someone else to do it for you.
Search engine optimization sounds confusing and daunting. It certainly can be, but pushing it to the back burner is a major mistake that can be detrimental to your business. High rankings on Google literally elevate your business above the competition, making SEO one of the most powerful online marketing tools your business can use.
Bypassing a Blog
Every business in every industry can benefit from having a blog. Host it on your site, fill it with quality content that gives your readers new info or insights, and respond to all comments to build a community and create trust.
Losing in Local Search
Google searches are now more personalized than ever before, and if you are losing to the competition in local searches, you are losing potential customers. Take advantage of local maps optimization to land in front of the right prospects and connect with people near you who are already searching for your products or services.
These mistakes are common, but the good news is that they are easily avoidable. Contact the team at Vision Fillers today to learn about how you can tap into SEO, blogs, local search and other effective online marketing strategies that will push your business past the competition!