People all over the world wake up on January 1st with new resolve. In honor of the new beginning, they set goals for the year. For many, it is to lose weight or quit smoking, while others vow to volunteer more or eat healthier foods. They think about what they want to change in the new year, and they make a plan to reach those goals.
The New Year is also a great time to make business goals, whether they be increasing sales, drawing in new customers or engaging more with clients. These are popular business resolutions, and Internet Marketing is the common solution to each one of them.
Each year, the world we live in becomes increasingly digital, making now the perfect time to invest in an Internet Marketing strategy or revamp the one you already have. Follow these resolutions to find digital marketing success in 2014!
Revisit Your Calls to Action
Calls to action, when done the right way, increase conversions. Every page of your website should have a clear, relevant, natural call to action. As you look through your website, ask yourself “What do I want the visitor to do?” on each page, then use analytics to discover what they are actually doing. If there is a mismatch, resolve to clean up your calls to action this year.
Create a Solid Content Plan
You’ve probably heard that “content is king” a million times already, but it bears repeating. Content really is king, and fresh, unique relevant content is rewarded more and more with every algorithm update Google releases. Make this the year you invest in content development to stay ahead of the competition and on top of search engine rankings.
Make Video Part of Your Strategy
A few years ago, you may have wondered if video marketing was an over-hyped, passing fad, but it is now clear that video continues to gain strength and is a powerful tool for content marketing. Put simply, video is blowing up. By the end of this year, video is projected to make up as much as half of all Internet traffic, and it is more effective at converting customers than any other type of content. Video marketing is clearly here to stay, and it should top your priority list for 2014 and beyond.
We may not be able to help you keep your healthy eating resolutions, but the team at Vision Fillers can help you reach your business goals this year. Give us a call today at 1.877.546.9603 to learn more about our content development and video marketing services and how they can make 2014 your best year yet.