In the past, video marketing was a “nice to have” element of a marketing campaign. Today, it has become a “must have.” 100 million Internet users hit “play” on online videos each day, 90 percent of online shoppers say that watching videos helps them make buying decisions, and web users are a whopping 64 percent more likely to buy a product after watching a video about it.
The trend implied by these numbers is undeniable, but getting started with video marketing can feel a bit overwhelming. These three tips will get you started, and if you stick with video marketing, the sky is the limit!
Set Goals for Your Video Marketing Plan
Before the cameras start to roll, think about what you want to accomplish with video. Videos can entertain, engage, inform and inspire viewers. They can sell a product, answer a question or create a community around your brand. Setting goals will help guide you through the rest of the process, from script approval to the way your video is promoted online.
Set a Schedule for Your Video Marketing
Consistency is key when it comes to communicating with your market. Set a schedule for producing and posting videos that aligns your goals. Planning ahead also allows you to build interest because you can give viewers a sneak peak of what’s to come. Doing so will keep you accountable and help you stay on track with your video marketing plan.
No matter how great your first videos are, they are unlikely to instantly attract millions of viewers. Building that kind of audience takes time, but if you stick with your video marketing strategy and create share-worthy videos, you’ll soon see growth in your market.
At Vision Fillers, we create versatile, cost-effective, engaging videos that attract customers and turn them into customers. To learn more about how our fully-optimized, expertly-edited videos can boost your business, contact us today at 877-546-9603.