News + Advice from Vision Fillers

3 Key Reasons Why Mobile Responsive Web Design Should Be Part of Your Marketing Plan

Vision Fillers - Smartphone-with-cloud-of-appli-24096827Marketers in every industry are embracing mobile platforms, and you should be too. Here are three reasons why mobile responsive web design should be a part of your B2B online marketing strategy for 2015:

Mobile is Growing

In 2012, mobile was named marketing and advertising’s fastest-growing media sector, and the trend is still continuing now. Since 2006, this sector has brought in nearly $4 billion in revenues every year, and there has been an increase of over 50% each year.

You can get a piece of these revenues by tapping into mobile responsive web design and engaging in a mobile-targeted Pay Per Click (PPC) campaign. It is vital that you reach customers on the platforms they use to make purchase, and developing an effective mobile PPC campaign will target them where they shop the most — on their mobile devices.

Smartphone Ownership is Increasing

Consumers are using smartphones more than ever before, and the numbers keep growing each year. In this year alone, smartphone use went up over 25% around the world, and in the next four years, just under 3 billion people are projected to own a smartphone.

It’s not just smartphones that are driving the increased demand for mobile responsive websites — tablet use is also increasing. At the start of this year, over 40% of Americans had a tablet, and that number is also expected to increase rapidly.

These stats show that a quickly growing majority of people are browsing the web on a variety of devices. Having a desktop website isn’t enough anymore. Your consumers need to be able to access your site no matter what device they choose to use, and mobile responsive web design ensures your site looks and performs flawlessly on PCs, tablets, smartphones and other devices.

If that’s not convincing enough, think about this stat from Google’s Think Insights — 67% of shoppers will buy a product from a business that delivers a positive mobile experience.

Smartphone Use is Also Growing

People aren’t just buying smartphones in record numbers; they are also interacting with the devices more than ever before. The average smartphone user checks his or her phone up to nine times an hour. That’s 110 times a day! And most people have their phone with them at all times. These stats again highlight the importance of reaching your customers on the devices they use most frequently.

So how can you tap into the mobile device trend? Connect with your target audience by investing in a mobile responsive website design, engage in a targeted PPC campaign and use social media to reach them when they check their phones 110 times a day! To learn more about how Vision Fillers can help you tap into the power of mobile, contact us today.